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Aug 28, 2013 12:35am PDT
a billionaire overnight. here is rebecca jarvis. >> my solution is a radical technology, which delivered constant suction. >> reporter: he is a british billionaire. with one goal. you're all about suction? >> all about powerful suction, most important, very, very fast. >> reporter: it is a promise that one james dyson, with a cult following, made the vacuum cleaner sexy. >> maybe i'm slightly strange, that is the view i take. >> reporter: he is sir james dyson, knighted in 2006 and visited by the queen during the golden jubilee. but he is as down to earth as they come. do people know you from the commercial? >> i have no idea, i would like people to remember me by my vacuum cleaner, not the commercial. >> reporter: so how did dyson, who started with almost nothing in the bank, make more than $4 billion, and transform this into a must-have status symbol on the order of the handbag or smartphone. >> he is one of the few designers who is recognized as a personality, besides the late steve jobs. he did that by being the dapper brit he is, there are not many people in the world who would buil
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